Got To Be In It To Win It
Tombola is a Sunderland based company and they offer a soft gaming site within the UK and also has become the biggest online bingo website.
The partnership will see tombola's name emblazoned on Sunderland's new home and away shirts from next season and also at key sites throughout the Stadium of Light.
Niall Quinn is delighted with this deal after Boylesports came to an end next month and said: 'We are thrilled to be joining forces with tombola at what is a really exciting time in our football club's journey.
'The company's headquarters are in Sunderland so they know exactly what the club and the city are all about and we are excited by the possibilities this partnership offers to us both.'
Lesley Callaghan, Sunderland AFC marketing director, said: 'Tombola will become our club sponsor for an initial two-year period and we are very much looking forward to forging a strong and positive partnership
'This is a very attractive deal for the club from a commercial perspective and in turn we are sure that by working together we can help tombola to realise their aims and ambitions for their company.
'As a company leading the way in their field, tombola is already a hugely successful organisation and we are sure that the partnership with this club will not only cement their position at the very top, but will also help to introduce the company to a much wider audience through the fantastic global reach of top flight football.'
Let's hope this sponsorship gamble pays off and Quinn and Short don't end up looking like two fat ducks....sorry!