UK time is: 21:45:26
Vital Login
Social Login

Choose your club

Other Sites

Network Navigation

Vital Partners

'If It's Football, It's Vital'

The FA 'Football Needs You'

Published on behalf of the FA. No money was taken by Vital Football to promote this campaign:

The Football Association is telling the nation`s workforce that 'Football Needs You` as part of a new campaign to inspire mechanics, teachers, accountants, DJs and everyone who loves football to take their first steps to becoming a grassroots coach or referee. The ambitious target for the inspirational new Football Needs` campaign is to encourage 50,000 new Level I coaches by 2011 and 8,000 new referees by 2012.

forum

The 'Football Needs` nationwide advertising campaign features Jaz Dhami, a Punjabi singer, headteacher Manisha Tailor and air steward David Green, all of whom retain their passion for coaching and refereeing while juggling their busy professional careers.

Singer Jaz Dhami commented: 'After spending time away from football to pursue my music career I returned to England and wanted to give something back to my local community. By getting into coaching I`m sharing my passion for the game and providing young Asians with a pathway into football.'



In a bid to get people to stay in the game England Coach Stuart Pearce has also joined the grassroots heroes in his own unique advert and cameo role in The FA`s new 'Football Needs` short film. The film takes a light-hearted look at the unassuming characters at the forefront of the grassroots coaching scene who appear in a 'Never Mind the Buzzocks` style spoof. In a first for The Football Association the film will be aired in 220 cinemas across the country throughout October reaching an estimated audience of one million viewers.

Stuart Pearce, England coach and U21 manager, said: 'The really rewarding thing about being a coach is watching that improvement in players, coaching them during the week and seeing them put the skills they have learnt into practise during a game on any given Saturday. I would encourage anyone with a passion for football to discover how rewarding coaching can be.'

Supporting The FA`s 'Football Needs` campaign Premier League and 2010 FA Cup Final referee Chris Foy is excited by the unveiling of The FA`s first ever advertising creative focused on encouraging those who enjoy the game to get into refereeing.

He said: 'Having joined the police force at 21 refereeing provided me with a great opportunity to stay in the game that I love while at the same time pursuing my professional career. It doesn`t matter if you`re refereeing at Old Trafford, Anfield or Stamford Bridge the same fundamentals and enjoyment of refereeing apply whatever the level.'



Julian Eccles, Group Director of Marketing & Communications, The Football Association, added: 'This campaign is the first of a series The FA will be running during the season. Using a variety of techniques - from cinema and print to online - we want to reach new audiences to encourage them to get into football.'

The FA`s 'Football Needs` campaign forms part of the National Game strategy, a 200m pound investment in grassroots football. The Get Into Coaching objectives are supported by McDonalds and the Get Into Refereeing campaign runs in association with Carlsberg.

forum




Use your social login to comment on front page articles. Login using you Facebook, Twitter, Google or LinkedIn accounts and have your say!

The Journalist

Writer: Site Staff Mail feedback, articles or suggestions

Date:Saturday October 23 2010

Time: 5:01PM

 

Have Your Say

Log in...
with your social network     OR     with your Vital account

Recent Articles

Sunderland Halt Citeh's Charge (Wednesday April 16 2014)

Stats: Manchester City v Sunderland (Wednesday April 16 2014)

Poyet Will Stay If He Can (Wednesday April 16 2014)

Keeper Must Wait For Contract Talks. (Tuesday April 15 2014)

Bardsley Misses Crucial Away Games (Tuesday April 15 2014)

'We Need Luck' says Wickham (Monday April 14 2014)

Archived Articles

List All Vital Sunderland Articles
Have your say
Click here to suggest an article
Click here to suggest a poll

Vital Members League (view all)

1. smegma 31
2. 8barcodes 13
3. Poyets Pet 11
4. Wattsy44 11
5. Book Thief 10
6. pookie 9
7. treader 8
8. Freaky Teeth 6
9. thomas bjorn 6
10. Terrified Tomato 5

League Results (view all)

League Table (view table)

Team P W D L GD Pts
14. Aston Villa 33 9 7 17 -14 34
15. Swansea 34 8 9 17 -5 33
16. WBA 33 6 15 12 -11 33
17. Norwich 34 8 8 18 -27 32
18. Fulham 34 9 3 22 -40 30
19. Cardiff 34 7 8 19 -34 29
20. Sunderland 33 6 8 19 -25 26

Breaking League News

Do Villa Need Another Point To Be Safe?
Aston Villa : 18/04/2014 21:19:00
Team News v West Ham
Crystal Palace : 18/04/2014 20:00:00
Vital Preview: Norwich City vs. Liverpool
Liverpool : 18/04/2014 18:49:00
Vital Preview: Cardiff v Stoke
Cardiff : 18/04/2014 18:04:00
Injury Update: Defender In, Defender Out
Arsenal : 18/04/2014 17:02:00
Match Discussion - Hull City (a)
Arsenal : 18/04/2014 16:55:00
Liverpool: Reds Dominate PFA Awards Shortlists
Liverpool : 18/04/2014 15:02:00

Current Site Poll (view all polls)

Can Sunderland stay up?
Suggested By:  
Yes, I also believe in Santa 17%
No, more chance of knitting fog 83%